Do you know what you are offering your clients? Do you have a marketing plan? A plan for support, structure, and accountability throughout the year?
Do you have a generosity plan?
As an entrepreneur (or maybe as a future entrepreneur?) you are probably familiar with Simon Sinek, an amazing author and inspirational speaker. In his book, Start With Why, Simon states
People don’t buy what you do: they buy why you do it.
And what you do simply proves what you believe.
This means, in our business, we must make aligned decisions. These decisions must be aligned with why we do what we do, what is important to us, and why we get up in the morning.